A few people asked me at the beginning of the Summer why we discontinue Small Groups for 3 months. The Blog post below highlights one of the problems we are trying to address with our Summer hiatus.
Now that Groups will be starting in about a month we don't have to fear the Numbness of Frequency. I encourage you to get out the phonebook and call those who participated in your group last year to begin building excitement for the Joyfulness of New Beginnings.
When we consistently communicate the same thing in the same way, it falls on deaf ears. I call it the Numbness of Frequency, and we see it at play in many different arenas. For example:
- When you send the same e-newsletter on the same day at the same time with the same layout. – Numbness of Frequency
- When, as a speaker, you continually use the same approach to say the same thing again and again. – Numbness of Frequency
- When you cannot wait for Krispy Kreme to come to your town… A month later after the store opens, you do not want to see another confections delight. – Numbness of Frequency
- When you keep the same information in your lobby in the same location saying the same thing week after week. – Numbness of Frequency
- When a key volunteer loses their passion for something they were so excited about doing. – Numbness of Frequency
The principle is simple. When exposed to the same stimulus on a routine basis, most of the time, we become numb to it.
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